Bellaqua, Inc. was established in 1989 by Joel and Jamie Brizzi as a residential water filtration company. They soon entered the corporate world by introducing bottleless water coolers to businesses in the Tri-State Area. With business growing, Bellaqua was changing and needed a new work space.  In 1994, Joel and Jamie opened their first retail store, The Water Store by Bellaqua, Inc. in East Rutherford. Bellaqua then offered self-serve water purified by reverse osmosis for $0.35 per gallon in addition to the home and office filtration and bottleless coolers that got them started. The Water Store relocated to the current 251 Paterson Avenue location in 1997 and now boasts three retail locations, East Rutherford, South Hackensack (Garfield Center) and North Arlington. While Bellaqua has grown over the years to offer a larger menu of home and office water services, spring and alkaline water, the purified water still remains a great value at only $0.60 per gallon.  We pride ourselves on being a family-owned and operated small business with a big personality.